4 Easy Tips to Create Branding Through Packaging

Salutations and ‘apa khabar’ to our fellow customers! We know that some of our customers are online entrepreneurs who utilise our system to deliver their products to their clients. However, we have been told that they would love to know how they would be able to breathe creativity into their packaging’s capability to promote their brand.

Fortunately, we’re right here to show you how to spruce up that parcel’s attractiveness. In this article, we’ll be guiding you on how to creatively pack your parcels with these tips:

1. Infuse your own style

First thing’s first: Style. The product that you’re selling to people needs a direction to guide your customer towards. Are you selling musical instruments to people? Print musical notes unto your parcel paper. Selling cat toys? Make it have the characteristics of something that a cat likes, like catnip.

If you were to give your product away with no personality, one would either not know what the parcel is, or think that you are a company which does not care much about their products and customers.

2. Know your market and cater to them

In any country, no matter in America, England, Thailand or Malaysia, there exists many sorts of cultures and religions that can be catered to. Whenever a festivity related to one of these occurs, one can adapt their parcel’s decoration to these occasions. For example, during Hari Raya Aidilfitri, one could give their packaging a green template for celebrations, along with images of ‘ketupat’ to go along with it.

3. Having an artist’s guidance

Using printed materials and stickers. With a simple brown parcel, people may think it just looks some abandoned Christmas gift from last year. However, with an artist (or someone who is good at designing), one can make wonderful prints to attach unto your parcel that would fit anywhere, anytime.

4. Little Surprises

When a customer opens a parcel, it’s just a shell (or a beautiful decoration) after that. However, little surprises like business cards, extra coupons or even a simple decorated pin-up button can push that neutral customer to becoming a regular.

Well, you know, we just remembered one thing. If you were to decorate your parcels with such devotion our couriers might handle it more carefully than usual! Who said that beauty doesn’t equal safety?

Got tips or thoughts about our tips, or have your own secret advantage with creative packaging? Shoot us an email over at EasyParcel, or make your own comments down below this article.

One recommended Facebook page for some awesome packaging ideas from around the world: Packaging of the World